{"id":32356,"date":"2024-05-11T12:38:15","date_gmt":"2024-05-11T10:38:15","guid":{"rendered":"https:\/\/www.piccini1882.it\/andrea-pieri-presents-the-new-look-of-tenuta-moraia\/"},"modified":"2024-05-11T12:38:15","modified_gmt":"2024-05-11T10:38:15","slug":"andrea-pieri-presents-the-new-look-of-tenuta-moraia","status":"publish","type":"post","link":"https:\/\/www.piccini1882.it\/en\/blog\/2024\/05\/11\/andrea-pieri-presents-the-new-look-of-tenuta-moraia\/","title":{"rendered":"Andrea Pieri presents The New Look of Tenuta Moraia"},"content":{"rendered":"<p>&#8220;Our labels needed a refresh, one that would also visually render the cool, maritime climate of the Maremma. &#8211; says Andrea Pieri, Graphic Designer of Piccini 1882 &#8211; For this, in the new restyling, I was inspired by elegant, fairy-tale settings as for Vanesio, our ros\u00e9. Compared to the previous label, which was more geometric and set, I preferred to veer toward something more airy that recalled classicism, albeit in a modern key. This is complemented by an elegant font that embellishes the label. The same goes for the Calandrino, which recalls the famous character from Boccaccio&#8217;s novellas. With Pacchia, on the other hand, I wanted to emphasize the concept of opulence, which is more appropriate for a red wine, thanks to this festive character in the foreground that represents well the concept of the pacchia and enjoying life.&#8221;<\/p>\n<p>The new look tells, with characters drawn from myth and folk folklore, the most poetic and almost enigmatic soul of Maremma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Our labels needed a refresh, one that would also visually render the cool, maritime climate of the Maremma. &#8211; says Andrea Pieri, Graphic Designer of Piccini 1882 &#8211; For this, in the new restyling, I was inspired by elegant, fairy-tale settings as for Vanesio, our ros\u00e9. Compared to the previous label, which was more geometric [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,218],"tags":[],"class_list":["post-32356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-piccini-family"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/posts\/32356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/comments?post=32356"}],"version-history":[{"count":0,"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/posts\/32356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/media\/31045"}],"wp:attachment":[{"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/media?parent=32356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/categories?post=32356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.piccini1882.it\/en\/wp-json\/wp\/v2\/tags?post=32356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}