REVENUES RISE TO €68 MILLION (+7% y/y)
A new and more efficient organization, a multi-year investment plan of more than 20 million, the boost to e-commerce (+300% y/y): the Group led by Mario Piccini looks to the future with optimism.
Castellina in Chianti, June 3 – Piccini 1882 faces the second half of the year on the strength of growing financial results, which certify the Group’s ability to read the times and implement the necessary strategy to overcome the difficult months of the pandemic.
The winery led by CEO Mario Piccini closes 2020 with more than 18 million bottles produced and revenues exceeding 68 million euros, up 7 percent from 63.5 million in 2019. Of these, nearly 44 million represent the value of exports, accounting for about 65 percent of total sales.
Results that certify the value of the company’s strategic repositioning process, initiated in 2020 by the Piccini family and culminating in early 2021 with the rebranding of the Group, aimed at creating an even more modern, efficient and functional organization.
“We have tried to respond to the economic crisis with ideas and investments, the real key to overcoming difficulties,” comments Mario Piccini, CEO of Piccini 1882. FY 2020 can only be affected by the pandemic, which has called into question many of the activities we had planned. However, we have not stood still, far from it: we have run for cover by investing in products, planning new strategies for our target markets, and focusing on e-commerce to win over an ever wider audience of winelovers with quality wines. We have always believed in the value of the supply chain, the support of which is essential for the development of the entire territory, and in this sense we are daily committed to ‘working as a system’ with all the stakeholders with whom we relate. As a Group, we have continued the growth plan begun in recent years and planned other investments in order to make our production facilities more and more modern and efficient.”
In this regard, Piccini 1882 has been able to respond to the global economic crisis by promoting a multi-year investment plan amounting to more than 20 million euros. In 2018-19, the company allocated 18 million to complete the acquisition of Agricoltori del Chianti Geografico and the inauguration of the new 17,000-plus-square-foot production plant in Casole D’Elsa, while in 2020 another 2.5 million was used to complete the renovation and refurbishment of the plants in San Gimignano, for Geografico, and the historic headquarters in Castellina in Chianti.